Why Adaptability is Key in International Business

In today’s international business environment, leaders are required to transcend their cultural perspectives and learn how to conduct themselves in different cultural contexts. So, what aspects of behaviour and personality are relevant to international business and what instruments are available that assess and measure culturally sensitive phenomenon in business contexts across Asia? Dr Giles Hirst, Professor of Organisational Behaviour and Chair of Leadership for the Australian National University, and Director of Product Development at Aperio discusses the need for behavioural psychology tools embedded in cultural flexibility and norms.

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